Member Meeting Minutes 11/18
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MINUTES
DBA MEMBERS’ MEETING
NOVEMBER 18, 2009
MUSEUM OF FINE ARTS
TOPIC: A CORE STRATEGY … THE ARTS AND ATTRACTIONS PARTNER WITH BUSINESS FOR MUTUAL SUCCESS
Tom thanked the Museum of Fine Arts for hosting.
Kim Tyre gave the city announcements:
There will be a half marathon Sunday, November 22nd starting at 7:30am at the Mahaffey. If possible, open early or watch the event. There will be street closings, so please view more info at womenshalfmarathon.com. It is benefitting the Leukemia and Lymphoma Society. There is also a 5k option.
Destination Retail, a three part presentation series will have its second run, “Get Local Customers to Purchase from Local Businesses”, on Friday the 20th. Networking and breakfast starts at 7:30am in the courtyard. The presentation starts at 8:30am.
Museum of Fine Arts showed an informational PowerPoint about the history, facilities, programs, and of course, the art at the museums. There are many membership and sponsorship opportunities available.
INTRODUCTIONS
NEW BUSINESS
The next DBA meeting will be an after hours event at Florida Craftsman. It will start at 5:30pm and will include a gift swap, for those who want to participate … so don’t forget to bring a fun gift to swap. Additionally, we will have the swearing in of the new officers and board.
On December 12th, the Deutschland, a German Cruise Ship will be docked at the Pier from 9am-5pm. The DBA is putting together a pamphlet promoting its members and offering discounts. If you would like to offer a special to these tourists, please get in touch with Tom.
SRI International is having their ribbon cutting on December 18th.
PANEL DISCUSSION/CROSS MARKETING
The panel discussion included the following panelists.
1.) Howard Rutherford / Pier Aquarium
2.) Leslie Curran / Interior Motives/City Councilwoman
3.) Jeff Schorr /Craftsman House
4.) Andy Orrell / American Stage
5.) Judy Whitney / Museum of Fine Arts
6) Tom Sexauer/Moderator
The panel discussion started with a bit of trivia from Tom who had distributed copies of the painting, A Bar at the Folies Bergere by Manet. The question to the panel and the members in attendance was what does this painting have to do with cross-marketing. The answer; the painting is one of the first recognized examples of art and cross-marketing. If you really want the details, call Tom. No one knew the answer, but actually Ellen from the Museum of Fine Arts knew the answer … she says because her husband is a beer enthusiast.
THE PANEL DISCUSSION OPENED WITH OUR 1ST PANELIST: LESLIE CURRAN
Leslie Curran began by describing how she ensures that no one leaves her door without knowing where to go next, whether it is another gallery, or a local restaurant.
Andy Orrell from American Stage described the Partnership between AS and the Marriott Hotel, as well as Café Alma. “This Wonderful Life” opens Friday.
Jeff Schorr from the Craftsman House said that he caters for the American Stage, and receives coupons back from that event every year. He detailed how important it was to support both For Profit and Non Profit Arts. He talked about the benefits of the new Central Shuttle and a new chapter of American Independent Businesses.
Judy Whitney from the Museum of Fine Arts thanked everyone for coming. She described how she displays her materials at the Florida Orchestra and the Vinoy.
Howard Rutherford described the Florida Aquarium as the public face of marine resources in the city. He outlined some amazing new technologies that are being worked on.
Tom Sexauer stressed the importance of cross-marketing and reaching out to other associations to support each other and create new revenue streams by marketing throughout the city as opposed to just core areas. Tom also issued a disclaimer regarding cross-marketing emphasizing the true value of this marketing process but also warning of the importance of who you partner with and how dedicated each partner has to be to this process to succeed. The bottom line being that all parties involved in cross-marketing are exposing their brand to the endeavor.
ANNOUNCEMENTS
Kathy Carlson said that this year’s Ribfest was the best ever.
Susan Robertson outlined a few happenings at the Pier:
The Bruce Watters Boat Parade
Drum Circle the 2nd Saturday
Fall Salsa on the Friday after Thanksgiving
Jingle Bell Run December 9th
Visit stpete-pier.com for more info
David Rovine from the Mahaffey Theatre announced the coming of David Cook from American Idol, Kenny Rogers Christmas, and two versions of the Nutcracker. More info at http://www.mahaffeytheater.com/
SLATE FOR BOARD MEMBERS FOR 2010
Tom Sexauer- President
Tami Simms Powell – Vice President
Jessica Dwyer- Secretary
Kathy Carlson- Treasurer
OTHER BOARD MEMBERS
Eileen Epright
Kim Tyre
Howard Rutherford
Diane Lyle
Barry Rothstein
Susan Robertson
Greg McNutt
BOARD MEMBERS AT LARGE/ADVISORY PANEL
Tom Hallis
Terri Anderson
Lisa Thornsberry
The meeting closed with Tom giving an unsolicited promo for our good members at In Search of Balance … he said, “the men’s briefs are awesome” … and everybody had a good laugh.
MEETING WAS ADJOURNED
P.S. FYI … DBA member, Shapiro’s has moved to 300 Beach next to Parkshore Grille. The new location is magnificent; check it out for the holidays.
Stay tuned for the opening details of Good Night Moon.
Any members that would like to communicate with our membership regarding holiday shopping or specials please send the information to Tom @ nwtwist.com and we will make sure that it gets out to the membership.
/18
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